The action capitalizes on public events such as conferences, workshops, commemorations of international days such as Ocean days and Environment days, to enhance the knowledge and awareness of policy-makers and relevant stakeholders on the importance of the action for socio-economic development. The link already established by the Lead Applicant through the implementation of the MESA project with the Regional Economic Community, Sub-Regional Fisheries Bodies, and other national entities will provide good political visibility for the action. All partners are encouraged to make use of the print and electronic media to disseminate information to the public.
Currently, social media (e.g. Facebook, Twitter, Instagram and WhatsApp), have taken centre stage in public discourse, and are therefore are used to maximum effect. It is expected that by the end of the Action, the knowledge that policy and decision-makers in the marine and coastal areas within the sub-region, have about Earth observation applications, would have been raised. The consortium produces bulletins, newsletters and policy brief that address marine and coastal challenges for policy dialogue. Since its inception, the project had made several technical and non-technical presentations at international fora to showcase its achievement. Furthermore, periodic coastal reports based on the EO services are being provided, published and disseminated widely.
The Project blog (https://regionalmarinecentreug.blogspot.com/) provides access to additionally written articles on various activities executed by the project implementers within the marine consortium. To effectively disseminate information within and outside the consortium, the Project has developed a Strategic Communication Plan (https://bit.ly/StrategicCommunicationPlanDoc) that guides its communication actions.